The main idea, or “magic,” behind them is heat-sensitive technology. If you’ve used or seen color-changing cups before, you may wonder how they work. The company currently releases holiday-themed options to lighten up the festivity mood and keep their customers happy. However, Starbucks promised to continue restocking the merchandise throughout the year. After these mugs started trending on social media, people hurriedly purchased them, and within a short period, they were out of stock. In particular, some regions like Germany and the UK offered discounts to customers who brought these cups to Starbucks when buying drinks. Apart from targeting an increase in sales, the company also used this creative design to encourage reuse. In April 2019, Starbucks came up with a brilliant idea to introduce color-changing cups into their market. Background of Starbucks Color Changing Cups
We’ll also provide more insights into the different styles Starbucks is offering during this year’s holiday season. These come in a broad range of hues and creative designs that change as your beverage cools or warms up.Īre you interested in learning more about Starbucks color-changing cups and the available options? Read on to discover an interesting history and detailed explanation about how the tumblers work. If you want to add a pop of color to your life, it may be time to get the color-changing cups introduced by Starbucks.
Did you know that color-changing cups contain thermochromic paint? This substance is heat sensitive and consists of pigments that change color depending on the surrounding temperature.
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